Faygo

From Academic Kids

Faygo or Faygo Pop is a soft drink manufacturer headquartered in Detroit, Michigan. Faygo beverages are popular throughout the Midwest and Mid-Atlantic regions of the U.S.. Since Faygo is a lesser-known brand, its products tend to be inexpensive. Nevertheless, many Faygo drinkers consider the brand to be on par with more well-known brands. Faygo is popular with fans of the Detroit-based rap-rock group Insane Clown Posse (ICP), since they often sing about the soft drink in addition to spraying it on audiences during performances.

Feigenson Brothers Bottling Works, the company that later became known as Faygo, was founded in Detroit in 1907 by Russian immigrants Ben and Perry Feigenson. The original flavors of Faygo were based on cake frosting recipes used by the Feigensons in Russia. Throughout the twentieth century, Faygo steadily increased its production line.

Faygo is credited with the spreading of the word "pop" to mean soft drink in the Midwest, as opposed to "soda."

Faygo tends to have flavors that the major bottlers do not make, such as Rock and Rye (which has a creme soda flavor), Coconut Cream Pie, Key Lime Pie, Raspberry Creme and many others. Candy Apple, was one of Faygo's biggest marketing flops. One of Faygo's unique flavors, the product suffered from low sales. Some say it tasted a lot like fellow marketing flop Mario Pop.

External Links

  • Faygo (http://www.faygo.com/)
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