List of most frequently mentioned brands in the Billboard Top 20

From Academic Kids

The following is a list of most frequently mentioned brands in the Top 20 songs from the Billboard Hot 100. This list was produced by Lucian James, a brand management consultant, as part of his American Brandstand project [1] (http://www.agendainc.com/brand.html). James compiled the list for the years 2003 and 2004.

Some critics have speculated that it will be revealed that artists were paid to include certain brands in their songs.

Contents

2003

Rank Brand Number of mentions
1 Mercedes automobiles 112, including four different songs by 50 Cent
2 Lexus automobiles 48
3 Gucci fashion 47
4 Cadillac automobiles 46
5 Burberry apparel 42
6 Prada fashion 39
7 Cristal champagne 37
8 Hennessy cognac 35
9 Lamborghini automobiles 34
10 Chevrolet automobiles 33

Of the 111 songs in the Billboard Top 20 for 2003, 43 (38.7%) had brands in the lyrics. Only one of those, Good Charlotte's Lifestyles of the Rich and Famous, was not connected to hip hop or R&B.

2004

Rank Brand Number of mentions Rank movement from 2003
1 Cadillac automobiles 70 +3
2 Hennessy cognac 69 +6
3 Mercedes automobiles 63 -2
4 Rolls-Royce automobiles 62 Did not chart in 2003
5 Gucci fashion 49 -2
6 Jaguar automobiles 37 +65
7 (tie) Chevrolet automobiles 28 +3
7 (tie) Cristal champagne 28 +0
9 Bentley automobiles 26 -2
10 Maybach automobiles 25 +24

In 2004, Kanye West led the pack in brand-name-dropping, citing 19 different brands in his four hits for the year. As in 2003, brands remained heavily connected to hip-hop. Only one brand was mentioned in a Top 20 non hip-hop song (Levi Strauss in "With You" by Jessica Simpson).

Of the 105 songs in the Billboard Top 20 for 2004, 42 (40%) had brands in the lyrics.

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